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PartsVu Blue

Loyalty Rewards Program

How PartsVu Blue Works



Points for every dollar you spend and PartsVu engagement


More than 200,000 items for your boat, engine, and marine lifestyle


For discounts on future orders

What You Get


Deckhand Tier

3% back + special points bonus events

First Mate Tier

3.75% back + early access to sales & special points bonus events

Captain Tier

4.5% back + other perks worthy of an outstanding captain
POINTS EARNED$1 spent = 1 point$1 spent = 1.25 points$1 spent = 1.5 points
*Qualifies for tier upgrade

Deckhand Tier

3% back & special points bonus events
Points Required Per Year0+
% Back (Some Exclusions Apply)3%
Points Earned$1 spent = 1 point
Purchases on*Yes
Welcome Bonus Points*Yes
Birthday Bonus OfferYes
Special Bonus Points DaysYes
Easy Access to Sales-
Advance Notice of New Products-
*Qualifies for tier upgrade

First Mate Tier

3.75% back + early access to sales & special points bonus events
Points Required Per Year600+
% Back (Some Exclusions Apply)3.75%
Points Earned$1 spent = 1.25 points
Purchases on*Yes
Welcome Bonus Points*Yes
Birthday Bonus OfferYes
Special Bonus Points DaysYes
Easy Access to SalesYes
Advance Notice of New ProductsYes
*Qualifies for tier upgrade

Captain Tier

4.5% back + other perks worthy of an outstanding captain
Points Required Per Year1200+
% Back (Some Exclusions Apply)4.5%
Points Earned$1 spent = 1.5 points
Purchases on*Yes
Welcome Bonus Points*Yes
Birthday Bonus OfferYes
Special Bonus Points DaysYes
Easy Access to SalesYes
Advance Notice of New ProductsYes
*Qualifies for tier upgrade

More Ways to Earn Points

+300 Points

3.75% back + early access to sales & special points bonus events

+50 Points

Birthday Bonus
Share your birthday to receive 50 points on your special day!

+50 Points

Just for Signing Up!
Get 50 points just for joining the PartsVu Blue rewards program.*

Questions About PartsVu Blue?

What is PartsVu Blue?

PartsVu Blue is PartsVu’s Loyalty Rewards Program that allows you to earn points to redeem rewards that are valid on future purchases at There are three tiers in the program, and as you advance to a higher tier within PartsVu Blue, you earn rewards even faster!

How do I join the program? 

It's easy to join. Simply create an account. Whenever you make a purchase or complete another points-earning activity, the account that you are signed in to will earn points.

Earning Points

How do I earn PartsVu Blue points?

There are many ways to earn points. You will always earn points for the purchases you make at You can also earn points for referring a friend that makes a purchase, sharing a blog article on Facebook, following us on Instagram, sharing your birthday, and more. You may also have opportunities to earn points during special bonus points days promotions. You can find the entire list of loyalty activities on the main PartsVu Blue program page.

How do I know how many points I have accumulated?

You can always see your current points balance in your account profile. You can also view available rewards, ways to earn more points, and your previous loyalty activity history there.

What happens to my PartsVu Blue points when I cancel or return my order?

The points you earned on the canceled or returned items will be deducted from your PartsVu Blue points balance when you cancel or return your order. 

What happens to my PartsVu Blue points when part of my order is canceled?

If part of your order is canceled, your points balance will be adjusted, and the points equivalent of the canceled items will be deducted from your balance.

I should have earned points for an order, but I don’t see the points added to my total points balance. What should I do?

Points are automatically given once the order ships. If the points have not been awarded to you once your order has shipped, please reach out to us by submitting a ticket, and our Customer Service team will be happy to help. Please include your order number in your submission to expedite the process. You can find your order number in the order confirmation email you receive after placing your order.

Points Expiration

Do my PartsVu Blue points expire?

PartsVu Blue points expire 12 months (365 days) from the date of your last online purchase. As long as your account is active within a 12-month period, your points will continue to accumulate.

Redeeming Points

What rewards can I redeem with my PartsVu Blue points?

Points can be redeemed for $5, $10, $15, $20, $30, or $50 rewards that can be used on future orders placed at

Is there a minimum number of points required to redeem a reward?

The smallest denomination of points that can be redeemed at one time is 165 points for a $5 reward. You cannot redeem fewer than 165 points at a time. Balances under 165 points cannot be redeemed for a partial value reward.

How do I redeem PartsVu Blue points?

A coupon code will be provided once you select the rewards amount you wish to redeem. Selection takes place in the customer dashboard.

Where can I find my PartsVu Blue activity? 

Visit your account profile and look at the "History" tab to see all your past PartsVu Blue activities. Any rewards that you have redeemed will be listed here.

Can I return or exchange the rewards that I have redeemed with my points?

Once you have redeemed points, you cannot reverse that action. PartsVu Blue points cannot be added back to your total points balance or exchanged for rewards of different values.

Program Tiers & Status

What are the different tiers in the PartsVu Blue Loyalty Program, what do they mean, and how do I achieve each tier?

There are three tiers in the PartsVu Blue Program: (1) Deckhand, (2) First Mate, and (3) Captain. Higher tiers unlock more rewards and the opportunity to earn additional points on every order. See the main PartsVu Blue page for the details of each tier.

How many points do I earn in each tier?

You will earn points at a faster rate once you qualify for a higher tier. See above for the details of each tier.

When do I start earning more points after qualifying for a higher tier?

After qualifying for a higher tier, you will earn more points tied to a higher status tier on the first order you place. You cannot earn additional points on past orders retroactively.

After I achieve a higher status within the PartsVu Blue loyalty program, does my status expire?

Your status will only expire if you don’t earn the required amount of points in the following calendar year after earning that status.
PartsVu Blue Rules, Terms & Conditions

PartsVu Blue (the “Rewards Program”) is a loyalty program unique to (the "Participating Website") owned or controlled by (the "Website Owner") that is available only to registered users of the Rewards Program on the Participating Website ("Users"), and powered by Zinrelo. ("Platform Provider"). Users accessing and engaging with the Rewards Program in accordance with these Rewards Program Rules (the "Official Rules") can earn Points (defined below) for activities described on the Website. Points are then deposited into the User's account and can be used to redeem rewards ("Rewards") as outlined at a Rewards page on the Participating Website ("Rewards Site") and/or for the purposes of allowing Users to access collectively the ("Program Features"). This includes, but is not limited to, participating in rankings, earning recognition for certain activities, and other program elements as may be determined by the Website Owner from time to time at their sole discretion.

The Rewards may change from time to time, without notice, at the sole discretion of the Website Owner. 


The Rewards Program is offered only to Participating Website customers who are at least 18 years of age and who provide and maintain a valid email address. By joining the program, you represent that you are at least 18 years of age or older. If you are under the age of 18 (or majority as determined by your local law), you agree that you have obtained permission from your parent or legal guardian to be a member of the program. When registering for the Rewards Program you agree to only register one (1) account for the purpose of accruing or earning Points. Employees (and all the members of the immediate families or households of such employees) of the Website Owner, and their parents, affiliates, and subsidiaries are ineligible 

Program Participation

The Rewards Program allows Users to earn Points while using, viewing, interacting or responding to a Website, in accordance with the rules of any promotion and the earning points provisions of these Official Rules. For the purposes of the Rewards Program, "Points" mean those particular Rewards Program measurement increments, which can be used to redeem certain Rewards. Points and their values are: (a) determined by the Website Owner at its sole discretion; (b) subject to change without notice; (c) may vary among promotions; (d) are subject to approval; and (e) may be subject to a limit for the amount of points that may be earned during a defined period and/or for specific actions as determined at the sole discretion of the Website Owner. All Points, including but not limited to earning, saving and using, must be used in compliance with these Official Rules. Points are not transferable and Points cannot be earned after the Rewards Program is terminated, as set forth below. Unless prohibited by law, unused Points are forfeited upon termination of the Rewards Program. Participation in the Rewards Program constitutes acceptance of these Official Rules. These Official Rules may change, in Website Owner's sole discretion, with or without notice to any User. The Platform Provider shall not be liable to any User or Website Owner for any changes in the Official Rules. If a change occurs, the User's continued participation in the Rewards Program shall constitute agreement to the changes. A User may terminate participation by opting out of Rewards Program or by notifying Website Owner, and upon such termination, the User may use Points accumulated up to the date of termination. If User opts out of Rewards, points accumulation ceases immediately; however, User may rejoin the program and commence point accumulation at any time. A User may have only one identity that can be used to accrue Points for the Website's promotions. Any User or person who tries to use more than one user account, user ID or create more than one identity to obtain more Points shall be disqualified at Website Owner's sole discretion. 

Earning Points 

Subject to change, users may earn a certain number of Points for particular activities as those Point-earning activities or through a particular promotion through which a User is invited to participate. Points and point-earning activities shall be reflected in a widget displayed on the Website and/or on and may be recorded for review by the Website Owner. Points will be deposited in a commercially reasonable time after they are earned. Any inquiries regarding Points not correctly deposited must be received by Website Owner within fourteen (14) business days of the date of alleged accrual of Points. A User's earned Points are not transferable. To earn points, the user must be signed in to the Participating Website with the same account they signed up for the Rewards Program. 

Points Redemption 

Users will earn Rewards as described or through a particular promotion through which a User is invited to participate. Depending upon the Reward earned, either the User will receive the Reward from the Website Owner or from the Platform Provider directly. If a User has questions or concerns regarding their Reward, they can contact the support team of the Website Owner. 


This Rewards Program may terminate at Website Owner's sole discretion. Notice of termination shall be provided to Users in the manner Website Owner deems reasonable, including but not limited to, posting such notice on the Website Owner Website, Facebook application or via email. Points may expire, subject to applicable law. Users must redeem and use all Points before expiration or the effective date of termination. However, notice of early termination shall not be provided for any actions, petitions or adjudications associated with bankruptcy, insolvency, assignments to creditors or material business interruptions of Website Owner, or the Platform Provider. 

General Conditions 

All federal, state and local laws and regulations apply. Taxes on Rewards, if any, are the User's sole responsibility. Again, Points are not transferable. 

TERMS. By participating in the Rewards Program, Users agree: (a) to be bound by these Official Rules and by the decisions of Website Owner, which are final on all matters pertaining to this Rewards Program, and (b) to release, indemnify and hold harmless Website Owner and Platform Provider (and their parents, affiliates, subsidiaries, related entities, divisions, distributors, wholesalers, partners, licensees, retailers, sponsors, partnerships, representatives, vendors, contractors, successors, assignees, principals,shareholders, directors, officers, employees and agents, and their advertising, promotion, fulfillment agencies and all other promotional partners) (collectively the "Promotional Partners") from any liability or claims for damages from (i) altered, late, lost, damaged, destroyed, inaccurate, defaced, misdirected, mutilated, illegible, stolen, delayed, garbled, misrouted, incomplete entries or human, telephone, computer, online or technical malfunctions (including busy lines and disconnections), (ii) their participation, (iii) the awarding, acceptance, receipt, use, redemption, misuse, possession, loss or misdirection of any Points or Rewards or preparing for or participation in any related activity or (iv) all damages or injury to persons or property related to use or misuse of the Rewards Program. The Rewards Program is governed by, and these Official Rules shall be construed and interpreted pursuant to, the laws of the State of California. All federal, state and local laws and regulations apply. Website owner and all entities involved in conducting this Rewards Program, reserve the right in their sole discretion to limit participation in the Rewards Program, assess varying Point values to Point earning opportunities, and to terminate or disqualify any User’s involvement in the Rewards Program. 

Website Owner and Platform Provider are not responsible for the inability of a User to accept, redeem and/or use Rewards for any reason, including any third-party's terms and conditions and/or the terms of business and operations for a particular entity. Normal Internet access and usage charges imposed by a User's online service shall apply. 

Rewards Program Malfunctions and Conduct 

Website Owner reserves the right to modify, suspend and/or terminate the Rewards Program, without notice, in whole or in part, in the event of computer, programming, system errors or other issues which are beyond Website Owner's control and that affect Website Owner's ability to proceed as intended. If the Rewards Program is not capable of running as planned for any reason, including those due to: (a) infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure or other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Rewards Program; or (b) earthquake, flood, fire, storm or other natural disaster, act of God, labor controversy or threat thereof, civil disturbance or commotion, disruption of the public markets, war or armed conflict (whether or not officially declared), Website Owner reserves the right at its sole discretion to cancel, terminate, or suspend the Rewards Program without obligation or prior notice. 

Any attempts by any User to access the Rewards Program via a bot script or other brute-force attack shall result in that User becoming ineligible and forfeiting any and all accrued points. Any use of automated means, whether programmatic or robotic or the like, to gather Points shall result in a disqualification of the User from the Rewards Program. Website Owner, in its sole discretion, reserves the right to disqualify and terminate participation of any User or other user of the Participating Website found to be: (i) tampering with the operation of the Rewards Program or the Participating Website; (ii) acting in violation of the Official Rules; (iii) violating the terms of use of the Participating Website; (iv) acting in an unethical or disruptive manner; (v) acting with intent to annoy, abuse, threaten or harass Website Owner, their representatives or any other User in any manner related to the Rewards Program; (vi) tampering with, altering, or attempting to alter any medium that reflects the amount of Points a User has accrued; or (vii) tampering with, altering, attempting to alter, creating, attempting to create or duplicate the medium that reflects the amount of Points a User has accrued. A User committing any of the foregoing violations shall, at Website Owner's sole discretion, forfeit the Points earned from illegal or fraudulent means. 


Website Owner and Platform Provider are not responsible or liable for: (a) incomplete or incorrect information, garbled transmissions, and telecommunications failures or service interruptions; (b) a User’s use of the Participating Website, Points or Rewards; (c) for typographical, printing or other errors in the offer or administration of the Rewards Program; (d) errors, irregularities or failures in: (i) awarding, accumulating, receiving, redeeming or using Points; (ii) advertising; or (iii) accessing the Rewards Program; (e) mistakes in or changes to the Official Rules, the selection, notification and announcement of the Points or the distribution of Rewards; (f) any direct or indirect damage(s), loss(es), expense(s) or (g) any incorrect or inaccurate information, whether caused by web site users or by any of the equipment or programming associated with or utilized in the Rewards Program or by any technical or human error which may occur in the processing of submissions in the Rewards Program. Website Owner assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft of or destruction or unauthorized access to, or alteration of, points or point accruing activities. Website Owner is not responsible for any problems, failures or technical malfunction of any online systems, servers or providers, computer equipment, hardware/software, players or browsers, failure of email or points or point accruing activities due to or resulting from technical problems or traffic congestion on the Internet or at any web site or combination thereof, including injury or damage to Users or to any other person's computer related to or resulting from participating or downloading materials in this Rewards Program 


Unless otherwise indicated in these Official Rules, by entering and participating in the Rewards Program, the User agrees to the Website Owner’s privacy policy located on the Participating Website. 


By participating in the Rewards Program, you affirm that you are fully able and competent to enter into the terms, conditions, obligations, affirmations, representations, and warranties set forth in these Official Rules, and to abide by and comply with these Official Rules. If any provision of these Official Rules is found to be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from these Official Rules and shall not affect the validity and enforceability of any remaining provisions. 

Entire Agreement

These Official Rules constitute the entire agreement between User and Website Owner relating to the subject matter herein and supersedes any and all prior or contemporaneous written or oral agreements between User and Website Owner with respect to such subject matter. These Official Rules may not be changed, waived or modified except by Website Owner as provided herein or otherwise by written instrument signed by Website Owner. These Official Rules and/or any right, obligation, or remedy hereunder is not assignable, transferable, delegatable, or sublicensable by a User except with Website Owner's prior written consent, and any attempted assignment, transfer, delegation, or sublicense shall be null and void. Website Owner may assign, transfer, or delegate these Official Rules or any right or obligation or remedy hereunder in its sole discretion.